Thursday, November 8, 2007

Taiwan market: Tatung reportedly postpones new LCD TV launch due to panel shortage

Commercial Times, November 8; Emily Chuang, DIGITIMES [Thursday 8 November 2007]

Due to a shortage of LCD panels, Taiwan-based home appliance maker Tatung is postponing its launch of 40-inch and 46-inch LCD TVs in Taiwan, according to today's Chinese-language Commercial Times.

Tatung originally planned to release a 40-and 46-inch full HD LCD TV in Taiwan in the beginning of November, the paper cited Larry Hsiao, president of Tatung's marketing arm, Tatung Consumer Products Taiwan, as saying. However, as panel supply for 22-inch to 46-inch panels are now running short in the market, the company decided to postpone the launch time of its new 46-inch LCD TV, which uses panels from Samsung Electronics, to the end of this month, the paper noted.

The company will also suspend its plan to launch 40-inch LCD TVs in Taiwan, noted the paper.

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