Wednesday, November 7, 2007

Nvidia pushes ESA for enthusiast market

Monica Chen, Taipei; Joseph Tsai, DIGITIMES [Tuesday 6 November 2007]

Nvidia is readying to roll out its Enthusiast System Architecture (ESA), which provides monitoring of the PC chassis, power supply unit (PSU), and cooling, targeting the enthusiast market, according to sources at motherboard makers.

Nvidia has several partners on board to support ESA including PC vendors Dell, Hewlett-Packard (HP) and Falcon Northwest, and motherboard and graphics card makers Asustek Computer, Micro-Star International (MSI), Gigabyte Technology, XFX and EVGA. Additionally, Thermaltake, Cooler Master, Tagan, PC Power&Cooling and Silverstone, will step up to support ESA with new chassis, cooler and PSU products.

ESA uses a USB connection to transmit data to software developed by Nvidia. ESA will be an open architecture and makers can customize the interface.

In 2007, Nvidia's goal is to strengthen the technology, while in 2008 the company predicts more makers and vendors will join the standard. In 2009, Nvidia expects the system will advance from the current software-only design to support hardware and software control and monitoring.

Nvidia has already announced ESA to PC makers and vendors, and Cooler Master will be the first to launch ESA-based products in December this year, noted the sources.

However, some makers that have joined ESA stated that as the standard only targets the enthusiast market, it is not going to benefit most PC makers or vendors much.

No comments: