Yen Ting Chen, Taipei; Adam Hwang, DIGITIMES [Tuesday 6 November 2007]
Mitac International, the largest Taiwan-based maker of GPS (global positioning system) PNDs (portable navigation devices), and whose business includes both ODM/OEM and own brand (Mio and Navman) production, has adjusted down its shipment goal for 2007 from 7.75 million units to 7.50 million, according to the company.
Mitac delivered 5.40 million GPS PNDs from January to September of this year, the company indicated. However, Mitac's shifting production of Navman GPS PNDs from existing outside makers to its own production facilities has not proceeded as smoothly as originally planned and consequently, Mitac has lowered its 2007 shipment goal to 7.50 million units, with the shipment proportion being split between OEM/ODM clients and own-brand sales, the company indicated.
Mitac will integrate Mio, its original brand, and Navman, acquired in March 2007, for dual-brand marketing and therefore will modify the brand image of Mio, according to industry sources in Taiwan.
Mitac declined to comment on the report.
In related news, Mitac on November 5 reported self-estimated revenues of NT$8.51 billion for October 2007 and NT$69.30 million for January-October of this year, with the respective on-year increases being 0.28% and 3.89%.
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