Kaddy Chung, Taipei; Adam Hwang, DIGITIMES [Wednesday 28 November 2007]
Chunghwa Telecom (CHT) on November 27 announced it has obtained exclusive rights to broadcast the Beijing 2008 Olympic Games through the Internet, IPTV (Internet Protocol TV) and handset platforms in Taiwan. This is the first exclusive three-mode broadcast license in the history of Olympic Games, according to the company.
In addition to broadcasts during the Olympic Games sessions, CHT has also secured a one-year license for the use of the recordings on its VOD (video on demand) service, the company pointed out.
CHT applied for the exclusive license through Elta Technology, a Taiwan-based company integrating audio/video content distribution and related management/consulting services, CHT indicated. Elta is among CHT's partners for its value-added business operation. CHT is a shareholder of Elta.
According to industry sources, CHT spent more than NT$100 million (US$3.1 million) to secure the license. CHT's motivation of obtaining the license is to expand the user base of its MOD (multimedia on demand) platform and to bring in advertising revenues for its subsidiary Chunghwa International Yellow Pages Media, the sources analyzed.
Chunghwa International Yellow Pages has already reached the 2007 revenues goal of over NT$600 million and is negotiating with Microsoft on a deal to include keyword searches and MSN, CHT indicated.
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