Thursday, November 8, 2007

LCD move to mainstream in public display segment

Max Wang, Taipei; Greg Wu, DIGITIMES [Thursday 8 November 2007]

Even though the global market scale of large-format public displays will only total 1.2 million shipments this year, it is notable that the segment saw LCD panel shipments surpass PDP shipments for the first time in the third quarter of 2007, based on data supplied by a Chinese-language DisplaySearch press release.

The combined global shipments of LCD TV and PDP panels for large-format public displays totaled 311,000 units in the third quarter of 2007, up 16% on quarter, according to the DisplaySearch data. However, LCD shipments to the segment were up 35%, from 121,000 units in the second quarter to 163,000 units in the third quarter. The respective PDP shipments grew from 146,000 units to 148,000 units.

The recent growth for LCDs has been especially strong in the North America region, where shipments were up 185% sequentially in the second quarter of this year.

LCD players are actively looking to better compete in the large-format public display market by developing displays more suitable for the market. In addition to larger size panels, public display-use displays need to be thin and have narrow frames for use in multi-screen public displays. In addition, outdoor-use displays require high brightness and strong heat dissipation.

Source: DisplaySearch, compiled by Digitimes, November 2007

Source: DisplaySearch, compiled by Digitimes, Nov 2007

Source: DisplaySearch, compiled by Digitimes, Nov 2007

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